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Kink from A to Z – 29 terms in BDSM and fetish

Kink from A to Ö – 29 terms in BDSM and fetishism

Kink is bigger than handcuffs and whips. In our A-to-Z...
13 min read
BDSM
Mshop won the XMA Awards 2026

Mshop won XMA Awards 2026

It’s time to celebrate. Mshop won Best Store at the...
5 min read
Eight types of orgasm and how to reach each one

Eight types of orgasm and how to achieve each type

Clitoris, G-spot, anal, nipples, and four more. How to achieve...
9 min read
Orgasm
Different types of female orgasm - and how to reach them

Different types of female orgasm - and how to achieve them

There are more ways to experience a female orgasm than...
7 min read
Kropp
Why masturbation can be good for your health

Therefore, masturbation can be good for your health

Masturbation is not just something you do for pleasure. It...
6 min read
Fun Facts
Cabin, sun or sofa? Find your holiday style in bed

The cabin, the sun, or the sofa? Find your vacation style in bed

Cabin by the lake, sun-warmed evenings, some alone time at...
3 min read
Our customers share: their best holiday sex memories

Customers tell all: Our best sex memories from vacation

We asked our customers to share their best vacation memories....
3 min read
Fantasi
Sex toys on holiday: 5 travel-friendly favourites to pack

Sex toys on vacation: 5 travel-friendly favorites to pack

Can you bring sex toys in your carry-on luggage? Absolutely...
4 min read
Tips & Tricks
16 of 42 reasons to choose Mshop

16 of 42 reasons to choose Mshop

There are many reasons why Mshop is the obvious choice...
3 min read
What is a fetish? Everything you want to know but are afraid to ask

What is a fetish? What you want to know but are afraid to ask about

Many Swedes have one or more fetishes. But what does...
6 min read
BDSM
What is a booty call, and how can I make them better?

What is a booty call, and how can I improve them?

A message in the middle of the night, a quick...
5 min read
Guide
What is dominance in the bedroom? And why is it hot?

What is dominance in the bedroom? And why is it hot?

Dominance in the bedroom is associated with BDSM. But how...
4 min read
BDSM
Sex and intimacy during pregnancy

Sex and intimacy during pregnancy

Pregnancy is unfamiliar territory for most people, so how should...
6 min read
För Nybörjare
Is anal sex dangerous? And how do you do it safely?

Is anal sex dangerous? And how can you do it safely?

Many people are curious about anal sex but are afraid...
5 min read
Analsex
Fleshlight training – boost your stamina in style (and pleasure)

Fleshlight training - increase your stamina with style (and pleasure)

Want to last longer in bed - or during masturbation?...
3 min read
För Nybörjare
A beginner's guide to the Fleshlight: Get the most out of your Fleshlight

A beginner’s guide to Fleshlight: Get the most out of your Fleshlight

A complete beginner’s guide to Fleshlight. Learn how to choose...
5 min read
Guide
Lube - a must for more pleasure in bed!

Lube - a must for more pleasure in bed!

Lube doesn’t just make sex more comfortable - it makes...
4 min read
För Nybörjare
How to keep your Fleshlight fresh!

How to keep your Fleshlight fresh!

Fleshlight may be the best masturbation toy on the market...
2 min read
Guide
Rimjob: En kittlande guide till njutning

Rimjob: A Tantalizing Guide to Pleasure

Sex should be fun, exciting, and full of discovery -...
2 min read
Analsex
What is edging? How to unlock explosions of pleasure!

What is Edging? How to unlock explosions of pleasure!

Edging is a simple technique that can help you or...
3 min read
Guide
Outdoor sex – 7 tips for a hot adventure in nature

Outdoor sex - 7 tips for a hot adventure in nature

Thrilling wind, freedom, and secret adventures - outdoor sex is...
4 min read
Fantasi
The most common misconceptions about sex dolls

The most common prejudices about sex dolls

A misunderstood but beloved sex toy. It’s no secret. Statistics...
3 min read
Fantasi
Anal massage - explore a new world of pleasure

Anal massage - explore a new world of pleasure

Anal massage is an experience that can open the door...
3 min read
Analsex
Anal douching - how to do it safely and comfortably

Anal cleansing - how to do it safely and comfortably

In this guide, we cover everything you need to know...
4 min read
Analsex
Trouble getting hard - common, but completely solvable

Difficulty getting a hard erection - common, but completely possible to resolve

Having difficulty getting or maintaining an erection is something many...
4 min read
Anatomi
I come as soon as I put it in - tips for dealing with premature ejaculation

I come as soon as I put it in - tips for dealing with premature ejaculation

Premature ejaculation is a common problem. It can feel frustrating,...
4 min read
Penis
Explore the body's most sensual areas - your guide to erogenous zones

Explore the body's most sensual areas - your guide to erogenous zones

Erogenous zones are like the body's little secrets-areas that are...
4 min read
Guide
Squirting orgasms – myth or reality?

Fountain orgasms - myth or reality?

Surely nothing is as shrouded in myth as the much-discussed...
5 min read
G-Punkt
Beginner: Oral sex

Beginner: Oral sex

Oral sex can be exciting, incredibly pleasurable, and a wonderful...
4 min read
För Nybörjare
Spice up the most common sex positions - reach new heights

Spice up the most common sex positions - reach new heights

Is your sex life starting to feel routine? It’s easy...
6 min read
Guide
Gothenburg loves Mshop

Gothenburg loves Mshop

The people have spoken, Mshop wins the title of best...
2 min read
Nyheter
Bathmate - A guide to penis pumps

Bathmate - A guide to penis pumps

Penis pumps are a popular tool for those who want...
6 min read
För Nybörjare
Find your perfect condom with RFSU

Find your perfect condom with RFSU

Are you one of the few who always manage to...
2 min read
Guide
Audio porn - What is it?

Audio porn - What is it?

Porn sites are numerous, and erotic fiction has experienced an...
4 min read
Guide
Sex, painful pleasure & love

Sex, painful pleasure & love

BDSM is not just about pain and humiliation. A lot...
5 min read
BDSM
Why bondage?

Why Bonding?

Playing with rope and tying up your partner is incredibly...
3 min read
BDSM
Aftercare

Aftercare

Foreplay is often discussed and how important a part it...
4 min read
BDSM
The dominant woman

The dominant woman

We know that it can be difficult for a man...
4 min read
BDSM
Penis pumps - a revolutionary product for men

Penis pumps - a revolutionary product for men's lives

There is nothing to suggest that we lose interest in...
6 min read
För Nybörjare
7 contenders for the title - The best sex toy

7 contenders for the title - Best Sex Toy

Sex toys are an exciting world of pleasure, intimacy, and...
6 min read
Analsex
The best lube for vaginal dryness

Best Lube for dry mucous membranes

Do you care as much about the skin in your...
3 min read
Produktguide
6 tips for better foreplay

6 tips for better foreplay

There is good foreplay without intercourse. But there is no...
3 min read
Förspel
10 tips for masturbating with a partner

10 tips for mutual masturbation

Masturbation isn’t just a solo activity. Masturbating with a partner...
4 min read
Guide
Guide: How to find the best dildo

Guide: How to find the best dildo

Wondering whether a dildo might be right for you? If...
13 min read
Guide
Have you lost your sex drive?

Have you lost your sex drive?

Help! It’s no coincidence that it happens in winter; that’s...
3 min read
Guide
Sexual aids for older and disabled people - that actually work!

Sexual aids for the elderly and people with disabilities - that work!

Most people know that sex is good for your health,...
5 min read
Sexuell Hälsa
How to get away with masturbating at work

This is how you get away with masturbating at work

Lust is unpredictable and can arise when you least expect...
2 min read
Onani
Pelvic floor exercises / Kegel training in everyday life

Kegel exercises / Kegel training in everyday life

Improve your sex life with Kegel exercises! Kegel training may...
8 min read
Guide
What are kegel balls and which ones suit me best?

What are Kegel balls, and which ones are best for me?

Ben wa balls have been used for 1,500 years and...
8 min read
Guide
How a Fleshlight helps you last longer

How the Fleshlight helps you become more enduring

It has more features than you might think. Besides being...
2 min read
Onani
My boyfriend understands my endometriosis

My boyfriend understands my endometriosis

Previously, very little was said about endometriosis, but now more...
3 min read
Sexuell Hälsa
BDSM for beginners

BDSM for beginners

No one could have missed the BDSM craze since the...
3 min read
BDSM
The best tips against premature ejaculation

The best tips for premature ejaculation

Premature ejaculation - ejaculating too quickly - is more common...
3 min read
Penis
Erections - What do you really know about them?

Erection - What do you really know about it?

In theory, it’s relatively simple - when a man becomes...
4 min read
Penis
Beginner: Anal sex

Beginner: Anal sex

4 out of 10 Swedes have tried anal sex at...
8 min read
Analsex
How deep is a pussy? 10 things you didn't know about the vagina

How deep is the vagina? 10 things you didn’t know about the female genitalia

The vagina is a mystery to many, and there are...
6 min read
Sexuell Hälsa
Womanizer - The ultimate Womanizer guide - which one suits you best?

Womaizer - Ultimate Womanizer Guide - which one suits you best?

Womanizer has launched revolutionary favorites that are quickly taking the...
6 min read
Produktguide
Guide: Creative masturbation positions for women

Guide: Creative Masturbation Positions for Women

6 creative masturbation positions you’ve never thought of. Masturbation tips...
4 min read
Guide
Fisting - the complete guide

Fisting - the ultimate guide

For anyone who has absolutely no idea what fisting is,...
5 min read
Guide
How to have the perfect shower sex

How to have perfect shower sex

Taking sex to places other than the bedroom is nothing...
4 min read
Guide
How much bigger will my dick get with a penis pump?

How big will my penis get if I use a penis pump?

When you use a penis pump, the blood vessels expand...
2 min read
Penis
What is pegging?

What is pegging?

To get the most out of this experience, you first...
3 min read
Analsex
No sex drive? We'll help you find your way back.

No sex drive? We’ll help you find your way back.

"I have no sex drive!" - We've all said this...
5 min read
Sexuell Hälsa
Become a sexting pro

Become the best at sexting

Sexting, or writing sexy messages to someone, has been around...
4 min read
Guide